We’re often so concerned about whether or not we’re getting a fair deal when food shopping that we forget about the real cost of our accessibility to cheap exotic foods.
The Fairtrade Foundation brought the realities of foreign farmers to light, but there are still masses of products sold in our supermarkets which don’t adhere to the Fairtrade promise. The first Fairtrade products were brought to the UK 20 years ago and the growth of the campaign has helped farmers around the world get their voices heard, receive a fair price for their produce, obtain better working conditions and further local sustainability.
As we enter the second week of Fairtrade Fortnight 2014, it’s the perfect time to remind ourselves of the initiative, so that when reaching for that bunch of bananas this week, we’ll grab the ones with the Fairtrade symbol. Or when treating ourselves to that piece of chocolate, we’ll choose a bar which will not only help lift our mood, but also help lift poor foreign farmers out of poverty.
If bananas, chocolate, coffee, tea or any other Fairtrade products aren’t your thing (or even if they are) you can still stand in solidarity with farmers around the world. By signing this petition you can add your support to the campaign for a fair price for bananas farmers. This means that farmers around the world like Foncho, a Colombian banana farmer who is part of a Fairtrade certified co-operative, can stay out of poverty. Banana price wars in our supermarkets may mean we get a “better” deal but at what cost? Well, the extremely low prices of bananas can push people like Foncho back into poverty and seriously threaten farmers’ futures. Suddenly a dirt cheap banana doesn’t taste so sweet.
Foncho has been travelling around the UK this Fairtrade Fortnight to campaign against unfair supermarket pricing practices and to raise awareness of the impact of Fairtrade. He’s gathering signatures for a petition which he will present to Business Secretary Vince Cable. To find out more about Fairtrade and Foncho click here.
Watch the Stick with Foncho campaign video below: