Judging by the crowds of people that graced the streets of London last Thursday night it is safe to say that Vogue’s Fashion’s Night Out was a huge success.
Free nibbles were on hand at most shops whist champagne flowed at every point.
Mulberry, which hosted the official FNO opening party opened to the general public after 8pm and queues filled New Bond Street, with shoppers excited to get in and grab a goodie bag.
Victoria’s Secret was buzzing with shoppers admiring the angel’s costumes and underwear in wonder. The world renowned underwear retailer was offering customers complimentary bra fittings and exclusive free gifts with a £70 spend.
Jameela Jamil played a variety of hits in Longchamp whilst shoppers danced and took pictures with the TV presenter. Free drinks were on hand as well as a competition to win a Longchamp bag.
The fashion party was not restricted to in store and the streets were filled with people, stalls and entertainment.
Hotel Chocolat’s tent on New Bond Street handed out free caramel-flavoured hot chocolate and chocolate samples. Further down the road Hermes drew large crowds as 50’s music blared and dances took to an outdoor stage.
The Halycon Gallery brought an element of art to the fashion extravaganza, bringing together the work of legendary pop art icon, Andy Worhol and contemporary artist, Mauro Peruchetti.
The diversity of the night meant there was something for everyone. If you happened to be one of the few not interested in fashion, there was the opportunity to see live acts in an unusual setting, view rare art, get a complimentary beauty treatment or sample quality food and drink.
Condé Nast Worldwide, quickly sold out of the widely sought after FNO t-shirt, as did many retailers on the night.