Lana del Rey: Face of H&M Autumn/Winter 2012

Hennes is one of my favourite high-street fashion retailers and has been for as long as I remember. In my opinion they set the bar for high-street designer collaborations, with their past partnerships including Commes des Garçons, Lanvin and let’s not forget Versace. The collections are known to sell out in a flash. More recently stylish celebrities such as David Beckham, who recently announced his new H&M bodywear collection, have been working with Swedish brand. H&M have revealed that Lana del Rey is the new face of their Autumn/Winter 2012 campaign. Lana del Rey, who shot to stardom with her YouTube hit Video Games, will wear a selection of H&M’s Autumn/Winter  2012 collection for a television and print campaign, which will appear in store and online. The full-length film will be available to watch online at  from the 19th September. Whilst on the topic of Lana del Rey and fashion check out the super stylish video featuring rapper A$AP Rocky below.


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